新编剑桥商务英语中级学习笔记 Unit 5a Relocation （By：郑少鹏）
Unit 5a Relocation
Teaching Objectives
• To enable Ss to talk about company relocation
• To practice reading and listening for specific information
• To raise awareness of the features of report writing and practice writing reports
• To review comparatives and language of similarity and difference
Overview
*Why do companies relocate?
Speaking: discuss the reasons why companies relocate; discuss the reasons given for relocating to Ireland and put them in order of importance for their company.
Reading: read a page from a brochure about relocating to Ireland and match paragraph headings with numbered paragraphs.
Language focus: focus on comparative and superlative forms.
* Arranging to relocate
Speaking: discuss the reasons why people relocate and the arrangements they have to
make.
Reading: Read a report on a relocation company. Fenway Software, and tick the
services which meet its needs.
Language focus: focus on the structure, layout and typical phrases used in reports.
Listening: listen to a conversation and tick the services a different relocation company offers.
Vocabulary: look at the tape script to find words and phrases and difference.
Writing: write a report to compare the two relocation companies and make recommendations.
Contents
• Why do companies relocate?
• Arranging to relocate
Why do companies relocate?
* Warmer
* Vocabulary
* Speaking 1
* Reading
*Speaking 2
* Warmer
1. What does relocation mean to a company?
Suggested answer:
A relocation is defined as the removal of all or substantially all of the industrial or commercial operations in a covered establishment to a different location 100 miles or more away.
2. Eight Reasons why companies relocate.
1) To lower operating costs.
High operating costs are mainly caused by high taxes
high cost of labor
(average salaries, benefits, workers compensation, unemployment insurance costs, etc. or onerous environmental regulations.)
2) To be closer to a large segment of their market.
Long distance to market means time and money.
transportation costs;
product delivery times.
3) To be closer to certain suppliers or natural resources.
4) To be closer to similar companies.
Many companies like to cluster around other companies within the same industry, e.g. Silicon Valley.
work force;
suppliers;
infrastructures;
benefit from “intellectual cross pollination ” with one’s competitors and peers.
5) To access a better or larger labor pool.
quantities and qualities of labor force / resources.
6) To increase the quality of life.
7) To modernize equipment and facilities.
Companies use this opportunity to install newer equipment as well as developing andimplementing new procedures.
8) To enjoy preferential policies.
Government loans to new projects, tax rebates, funds earmarked for environmental protection, debt cancellation after verification and construction of a big project, etc.
3. Things to be considered when choose a relocation site.
human resources (availability of labor, quality and quantity.)
running costs / operating costs / overheads:
(cheaper) labor costs / employment costs /
payroll costs;
(low) rates of inflation;
(low) rates of corporate tax;
government grants / financial aid / supportive policy.
telecommunication services / network / rates.
transport logistics (distribution networks).
infrastructures: pro-business environment, commercial premises.
living standards / quality of life.
* Vocabulary
relocate 搬迁,重新安置
* running costs 管理费用
* pro-business environment 对商务有利的环境
* state-of-the-art telecommunications
发达的电讯服务
* sophisticated 发达的,精密的,尖端的
* logistics 物流
* distribution network 物流/ 配送网络
* inflation 通货膨胀
* employment costs 雇工成本
*set-up costs 创办资本
* telecommunication tariff 电讯资费
* overheads 企业一般管理费用，日常开支
* capital investment 资本投资
* R & D projects 研发项目
* successive 继承的，连续的
* infrastructure 基础设施
* regulatory authority 管理机构
* telephone networks 电话网络
cosmopolitan世界性的，全球的
* spectacular 壮观的，引人入胜的
* unspoiled 未损坏的
* scheduled flights定期航班
* leisure activities 休闲活动，娱乐活动
* work permit 工作许可证
* integration programme 整合方案
* paperwork 文书工作
* orientation 介绍性指导，介绍情况
*Ireland爱尔兰
* Dublin都柏林（爱尔兰共和国首都）
* Seattle 西雅图（美国中西部的一个城市）
*Speaking 1
Work in pairs. Discuss the following questions.
1.Why do companies relocate to another part of the same country?
2.Why do they relocate to another country?
参考词汇与表达:
• get government grant 得到政府资助
• relocate to a place where cheap labor is available 搬迁到劳动力成本比较便宜的地点
• better transport network facilitates company development 更好的交通网络有利于公司的发展
• save costs 节省成本
have access to more skilled workers得到技术更好的工人
＊ adopt follow-the-talent policy实行追求人才的政策
＊ cheaper labour costs 更廉价的劳动力成本
＊ low rates of corporate 较低的企业税
＊ to get closer to the market 更接近市场
＊ attracted by the pro-business environment 被有利于商务的环境所吸引
*Reading
Read extract from a brochure about relocating to Ireland. Choose the best title for each paragraph.
Language points:
1. beat “超过”，“胜过”．
You can’t beat that for a bargain.
你再也不可能找到那样的便宜货了．
2. cost “成本”.
如：cost of sales 销售成本，cost-effective 成本效益，cost of quality 质量成本，set-up costs （企业）创办成本。
3. overheads指“公司的日常开支”，“管理费用”，它包含工资，租金，电费，电话费，设备费，邮费等。The overheads are the normal costs of a business, which do not change if production rises. They are also referred to as indirect costs of fixed costs. 管理费用是指经营企业的日常开支成本，不随产量的增长而改变，也被成为固定成本中的间接成本。
4. tariff 也是商务英语中的常用的词汇，一般是指“关税”，比如：import tariffs on cars 汽车进口关税，另外也可以指（酒店，饭店，电信）价目表，收费表。
5. grant 有“补助”的意思，
比如：Students in this country receive a grant from the government.这个国家的学生可得到政府的补助 。
6. R&D是 research and development 的缩写。比如：R & D capabilities 研发能力。
7. successive “连续的”，”相继的”.
We have had three successive years of good harvest.我们已连续三年丰收。
8. be supportive of 对… …表示赞成，支持．
9.regulatory authorities 管理机构，authority 是可数名词，意思为“行政管理机构”，
如：the health authority 卫生管理部门， the local housing authority 地方住房管理部门。
10. start-up 是从动词短语start up 变化过来的. start up 指“开始创立”，“成立”。还可以作为名词用，意思为“刚创办的企业，公司”。
11. sophisticated是指（技术，产品）高度发展的，尖端的，精密的。比如：sophisticated equipment 精密设备，sophisticated techniques 尖端技术。They are among the most sophisticated weapons in the world.这些都属于世界上最尖端的武器。
12. account for （在数量，比例方面）占……。
如：The region accounts for a large part of the usable timbre.
这一地区的出产占可用木材总量的一大部分。
It accounts for 30 per cent of all railway accidents. 这占了全部铁路事故的30%。
13. cosmopolitan世界性的，
比如：New York is a very cosmopolitan city. 纽约是个国际大都会。
* Speaking 2
Put the six reasons for relocating to Ireland in order of importance for your company.
参考词汇与表达:
• Investors enjoy easy access to customers worldwide.投资商进入世界各地市场很方便
• World-class transportation and logistics世界级的交通和物流
• State-of-the-art telecommunication and IT infrastructure
最先进的电信和信息技术基础设施
• Taxation system is business friendly 税收制度有利于商务
• enjoy good quality of life享受高质量的生活
• Pro-business environment 对商务有利的环境
• Have all the advantages of operating in a total business hub
具有在商务活动中心运作所需的各种优势
• Given top ranking to the government for its proficiency
政府因为效率高而获得高度评价
• get financial aid from the local government 得到当地政府的资助
*Arranging to relocate
*Speaking
*Reading
* Don’t forget
*Listening
* Writing
*Speaking
Work in pairs. Discuss the following questions.
* Why do people relocate to another country?
* What arrangements do people have to make when relocating?
参考词汇和表达：
have better prospects of promotion 有更好的晋升机会
find better job opportunities 找到更好的工作机会
take up secondment to another organization 暂时借调到另一个单位
secondment widens the experience暂时借调可扩展经验
a change of lifestyle 改变生活方式
consider spouse’s job 考虑配偶的工作
find accommodation寻找住处
organize work permits获得工作许可证
* Reading
Fenway Software is relocating several employees to Dublin. Read this report about a relocation company. Executive Relocation Services (ERS). Tick (√) the services it offers
It in the table on the opposite page. Cross (×) any services ERS does not offer.
Language points
1. relocate vi. 重新安置，迁移到新的地方
如：Many companies are seriously considered relocating elsewhere in Asia.
vt. 重新安排位置．
如:The corporation relocated 1450 employees upstate.
2. Internet pre-viewing 网上预览
3. Recommendations ‘建议“，”劝告“，多以复数名词出现．
* Don’t forget
The following phrases are useful when writing reports.
Introduction
The aim /purpose of this report is to ….
This report sets out to….
Conclusion:
It was decided / agreed /felt that…
No conclusions were reached regarding…
Recommendations:
We would recommend that …
It is suggested that…
* Listening
Bob Richards phones Amanda Ramone to discuss another relocation company, Worldwide Relocation. Listen and complete the table of Ex. 2.
Key expressions:
Do they stand up to ERS?他们能比得上执行安迁服务公司吗？
2. And do they handle all the paperwork? Visas, work permits…?
他们是否负责办理所有的书面材料；签证、工作许可证……？
3. …they run orientation and cultural integration programmes. …
他们开办了环境适应及文化整合项目．
4. But there’s no-one else in the picture. 但目前我们又不熟悉第三家．
5. Well, you’re closest to this. What’s your view?
你最了解这一情况，你的想法如何？
Look at the tape script. Underline any words and phrases which refer to similarity
or difference.
Writing
Which relocation company should Fenway choose? Write a report comparing the two
Companies and making your recommendation. Write 120-140 words.
Assignment
What is important when planning relocation to a company?
* Research work
* A Preview Tour (实地考察）
* A good relocation company (好的搬迁公司) |
发表于 2008-5-12 23:03
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